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Qamar Qrsh

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Apple is developing its own graphics chips for the iPhone

Imagination Technologies, the British chip designer that provides PowerVR graphics processors for use in the iPhone and iPad, has said that Apple will no longer be licensing its technology in less than two years’ time. In a statement, Imagination says that Apple has notified the company that it’s “working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology.”


The development is a major blow for Imagination, which relies on Apple for about half of its revenue and will stop receiving royalties on iPhone and iPad devices within 15 to 24 months from now. Apple currently holds more than 8 percent of the company; the Financial Timesreported a year ago that Apple had held acquisition talks with Imagination but decided against a full takeover.

If what Imagination says is true, we could see an A-series chip with both a fully Apple-designed CPU and GPU as early as next year’s iPhone range. Apple has already found success in the field of CPU design, with ARM-based processor cores that often vastly outperform those of competitors. But the particulars of any new GPU design are likely to come under heavy scrutiny: Imagination is skeptical that Apple would be able to come up with chip technology that wouldn’t infringe upon its patents.

From the statement:

“Apple has not presented any evidence to substantiate its assertion that it will no longer require Imagination’s technology, without violating Imagination’s patents, intellectual property and confidential information. This evidence has been requested by Imagination but Apple has declined to provide it.

Further, Imagination believes that it would be extremely challenging to design a brand new GPU architecture from basics without infringing its intellectual property rights, accordingly Imagination does not accept Apple’s assertions.”

All of this sets the stage for an intriguing showdown — depending on what Apple manages to develop in its labs, we could either have a patent battle or what Imagination believes would have to be a radically new GPU design sometime next year. Imagination says it’s discussing “potential alternative commercial arrangements” with Apple, however, so the two parties may come to an agreement before things get to that stage.


The post Apple is developing its own graphics chips for the iPhone appeared first on Technology News and Reviews | A2Z Support.

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Qamar is a leading authority on global business trends including ‘big data’, self-employment and the social media revolution. He’s the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Technology Event. Qamar has spoken about global mega trends, big data and the social media revolution at conferences and business events around the world.